Old Chevy advertisement in Washington, GA (Wilkes County) 2007
On sale by June 1915 as a 1916 model, the Chevrolet "Four-Ninety" was named for its initial price, $ 490, although, when properly equipped, it cost between $ 550-750. Shortly after its release rival Ford reduced the price of their Model T from $ 490 to $ 440. This in turn prompted Chevrolet to offer the 490 for $ 490 fully equipped, a price it was unable to honor because it was unprofitable. Eventually, over 70,000 of the 490 were built and it became one of the most popular cars of the time.
Like the Ford Model T, the Chevrolet 490 series was offered in black, black and black; however, the Royal Mail Special obviously had a different color scheme.
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